Advanced Communication: Persuasion, Conflict and High-Stakes Talk

By the end

What you'll build

• Map the people in a decision by role, interest, fear and the evidence each one actually moves on
• Distinguish a stated position from the interest underneath it, and surface the interest with a question that does not read as a challenge
• Choose and defend a frame honestly, and run six reframing moves without using 'but' or 'actually'
• Build a case with one claim, sourced evidence and a warrant written out as a full sentence
• Apply the disclosure, reversibility, interest and exit tests to your own persuasion before you use it
• Generate options and agree an objective criterion instead of trading concessions under pressure
• State a walk-away point as a specific action with a date, distinguishing information from threat
• Run the de-escalation sequence — slow, name, reflect, ask, propose — and write an apology that names the act, the impact and one concrete change
• Mediate between two colleagues using a structured sequence, and recognise the conflicts that must go to a formal channel instead
• Deliver unwelcome news headline-first, disagree upward before a decision, and stay coherent under hostile questioning

The shape of it

How this course works