English · Culture & Society
engagement
/ɪnˈɡeɪdʒ.mənt/
[/ɪnˈɡeɪdʒ.mənt/]
active user involvement
Advancednoun
Definition
The level of active involvement or interaction users have with content or a product.
Example
Posting videos boosted engagement far more than the brand's earlier text updates.
Posting videos boosted engagement far more than the brand's earlier text updates.
Etymology
From French 'engager' (to pledge); the digital-media sense is modern.
How & Where It’s Used
Used in social media, marketing, and product analytics.