English · Work & Business
funnel
/ˈfʌn.əl/
[/ˈfʌn.əl/]
customer journey stages
Advancednoun
Definition
A model of the stages a customer passes through from awareness to purchase.
Example
Most visitors drop out at the top of the funnel before ever signing up.
Most visitors drop out at the top of the funnel before ever signing up.
Etymology
From the funnel shape narrowing toward the bottom; marketing jargon.
How & Where It’s Used
Used in marketing and sales analytics.