English · Work & Business
segmentation
/ˌsɛɡ.mɛnˈteɪ.ʃən/
[/ˌsɛɡ.mɛnˈteɪ.ʃən/]
dividing into groups
Advancednoun
Definition
The division of a market or dataset into distinct groups with shared characteristics.
Example
Careful customer segmentation let the team tailor messages to each audience precisely.
Careful customer segmentation let the team tailor messages to each audience precisely.
Etymology
From Latin 'segmentum' (a piece cut off); the marketing sense is modern.
How & Where It’s Used
Used in marketing, data analysis, and product strategy.