English · Work & Business
pivot
/ˈpɪv.ət/
[/ˈpɪv.ət/]
change direction strategically
Advancedverb
Definition
To make a fundamental change in strategy or business direction.
Example
When the original idea failed, the founders pivoted toward a completely different market.
When the original idea failed, the founders pivoted toward a completely different market.
Etymology
From French 'pivot' (a pin to turn on); the startup sense was popularized around 2010.
How & Where It’s Used
Used in startups and business strategy.