English · Work & Business
churn
/tʃɜːrn/
[/tʃɜːrn/]
customer loss rate
Advancednoun
Definition
The rate at which customers stop using a product or service over a period.
Example
Reducing churn by a few percent dramatically improved the subscription business's revenue.
Reducing churn by a few percent dramatically improved the subscription business's revenue.
Etymology
From the agitating motion of a butter churn; the customer-loss sense is modern jargon.
How & Where It’s Used
Used in subscription businesses and customer analytics.