English · Work & Business
branding
/ˈbræn.dɪŋ/
[/ˈbræn.dɪŋ/]
creating a brand image
Advancednoun
Definition
The activity of creating a particular image or identity for a product or company in people's minds.
Example
Strong branding made the small coffee shop instantly recognizable across the entire city.
Strong branding made the small coffee shop instantly recognizable across the entire city.
Etymology
From 'brand' (Old English 'brand', a burning, later a mark burned on cattle) plus '-ing'.
How & Where It’s Used
Used in marketing and increasingly for personal and employer branding.